Moi Ladyshave for Philips
The brief for this design was, in its essence, simple: create an electric ladies shaver so small and convenient, that current blade users would be willing to try.
Through rigorous miniaturization, the essence of the ‘blade’ archetype has been achieved. The design solution uses clear and elegant lines while showing subtle hints of the technology that lies beneath.
When introduced to the market, this product achieved an unprecedented conversion rate of blade users ‘going electric’.