Philips AVENT ‘My Penguin’ sippy cup’
When the Philips Design Mother & Childcare team was asked to create a new design for Philips AVENT drinking cups for toddlers, functional aspects such as stability and ergonomics were an important consideration – as a well as a wish to create an iconic design that children and parents can relate to. How does one go about that? Research and hard work only go so far, and you need a moment of inspiration too. For me, that must have happened when one of our sketches made me think ‘hey, that looks a bit like a penguin!’.